Getting started

arrobaMail is a professional email marketing platform built so that anyone on the marketing team can send campaigns that reach the inbox — without depending on a technical team. This guide is the map: it shows you the full journey of a campaign and points you, at every stage, to the documentation that digs deeper.

If you'd rather learn by doing, the create your first campaign tutorial walks you through start to finish. Here's the bird's-eye view.

Want this same guide to download and keep at hand while you try things out? It's short and goes straight from sign-up to your first send:

The journey of a campaign

Every campaign in arrobaMail follows the same sequence. The documentation is organized to follow each stage:

1. Set up your account and verify your sender (where your emails come from).
2. Build and maintain your list of subscribers.
3. Create the message — by hand, with templates, or with Amanda IA.
4. Optimize before sending: subject line, mobile preview, a test to your own inbox.
5. Send or schedule the campaign.
6. Read the results and improve the next one.

You don't need to master everything from day one. Setting up your account, uploading a list with permission, and sending a first campaign is enough to get moving; the rest comes with practice.

1. Set up your account and verify your sender

The sender is the address your campaigns come from (for example, [email protected]). For Gmail, Outlook, or Yahoo's servers to trust you and not send you to spam, that sender needs to be verified.

Important: free inboxes (Gmail, Hotmail, Yahoo, Outlook) can't be used as a sender for professional campaigns. You need an address on your own domain. It's the first requirement for good delivery.

Verification has two parts: confirming you own the inbox and adding a couple of records to your domain (SPF and DKIM). It sounds technical, but the panel guides you, and if you don't manage the DNS yourself, you can hand it off to whoever does. We cover it in detail in the verify your sender from scratch tutorial and in the deliverability section.

2. Build your subscriber list

A list is the group of contacts you're going to write to. The golden rule is permission: a list of people who agreed to hear from you performs far better than a large list that was bought or gathered without consent — which also hurts your reputation.

You can add contacts by importing an Excel or CSV file, entering them by hand, or through a form on your site. arrobaMail validates and cleans the addresses for you. How to import, segment, and keep the base healthy is covered in lists and subscribers, and the step-by-step of importing is in the import and clean lists tutorial.

3. Create your campaign

There are four ways to build the message, and you choose based on what suits you:

• Visual designer (drag and drop blocks), ideal if you want control without touching code.
• With Amanda IA, which generates the copy, the subject lines, and even the images from an idea.
• Advanced HTML, for anyone who already has their piece built.
• From a URL, to start from an existing page.

The AI option is the fastest way to get going: get to know it in depth in Amanda IA. Everything about creating, optimizing, and sending is covered in create and send campaigns.

4. Review, send, and measure

Before sending, take one last look at the subject line, check how it looks on mobile, and send yourself a test to your own inbox. Then choose to send now or schedule for later.

Once the campaign goes out, the data starts coming in: who opened, who clicked, how your reputation is doing. That reading is what tells you what to do differently next time — and you work through it in the statistics and reports section.

Beyond the basics

Once you've got the rhythm down, there are two areas that multiply what you can do:

• Automations: flows that send on their own when something happens (someone subscribes, has a birthday, abandons a cart). We cover it in automations.
• Connecting arrobaMail to your systems: if your business needs to create contacts or trigger emails from your e-commerce store or CRM, there are ways to integrate it. That part, more technical, is summarized in connecting arrobaMail to your systems, which points you to the specialized sections.

Before you move on

If you're just getting started, we recommend reading essential concepts before you send: these are the terms you'll see throughout the platform (list, permission, sender, reputation, bounce), and understanding them saves you some stumbles.

Got a specific question? After reading, Amanda IA is always at hand — the floating button in the bottom right — to answer you instantly and walk you through any step in more detail. The documentation gives you the big picture; Amanda clears up the fine print.

Don't have an account yet? Create one for free — the Free Plan lets you try the full journey, including Amanda IA generations — and get started today.