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Anti-Spam and Acceptable Use Policy

The anti-spam and acceptable-use commitments and rules you accept when using arrobaMail. What's prohibited, technical requirements, how violations are sanctioned, and how to report abuse.

Updated June 20, 2026·Version 3.1

This policy is an integral part of the General Terms and Conditions and the Privacy Policy. By using arrobaMail you agree to comply with everything described here without exception.

1. arrobaMail's commitment

arrobaMail is a professional Email Marketing platform, not a tool for sending spam. Our commitment is to:

  • Promote and require good email-marketing practices based on real consent
  • Maintain a high-reputation infrastructure so legitimate campaigns reach the inbox
  • Educate and support our Clients on domain authentication (SPF, DKIM, DMARC), reputation, list management, and deliverability
  • Apply zero tolerance for misuse of the platform

The sending reputation we protect isn't only ours: it belongs to each of our Clients and to everyone who shares our servers. That's why we enforce this policy firmly.

2. What we consider spam

For us, spam is any of the following practices:

  1. Sending messages to people who did not give express consent to receive them
  2. Sending messages to people who unsubscribed from the Client's list or indicated they no longer wish to receive messages
  3. Buying, renting, scraping, or using lists obtained from non-consented sources
  4. Falsifying the sender, domain, subject line, or content of the message
  5. Sending messages for fraudulent, deceptive, or phishing purposes
  6. Hiding or hindering the unsubscribe mechanism
  7. Sending mass volumes to unknown recipients with poor-quality targeting

3. Mandatory rules for your campaigns

You agree to ALWAYS follow these 10 rules when sending campaigns from arrobaMail:

  1. ✅ Spam is absolutely prohibited. Do not send messages to recipients who did not agree to receive them.
  2. ✅ Respect unsubscribes. Do not send new messages to anyone who indicated they don't want to receive them, or who unsubscribed.
  3. ✅ Authentic sender. The sending email must be verified, enabled, and operational. No ghost senders.
  4. ✅ Valid contact method. Every send must allow a direct reply (you agree to receive and read replies).
  5. ✅ Clear unsubscribe link. Every email must contain a visible, functional hyperlink that lets the recipient unsubscribe automatically.
  6. ✅ Consent-based lists. Every list used must contain only contacts who requested or agreed to receive information from the sender.
  7. ✅ Local law respected. Comply with the law of the sender's and the recipient's country (CAN-SPAM, GDPR, LGPD, Argentine Law 25,326, etc.).
  8. ✅ Legal and appropriate content. Do not promote illegal, counterfeit, pornographic, violent, discriminatory material, or material contrary to local customs.
  9. ✅ No deception. Do not misrepresent identity, use deceptive clickbait subject lines, or make impossible promises.
  10. ✅ Good technical practices. Configure SPF, DKIM, DMARC. Warm up your domain. Keep your lists clean.

3.1 Technical requirements for bulk sending (Gmail, Yahoo, Microsoft)

Since February 2024, major mailbox providers require bulk senders to have:

  • Full authentication: SPF, DKIM, and aligned DMARC, with a PTR record (reverse DNS) and TLS.
  • One-click unsubscribe: a List-Unsubscribe header with List-Unsubscribe-Post (one-click), honored within ≤ 2 days.
  • Low complaint rate: keeping the spam rate below 0.3% (ideally under 0.1%).

Inadequate technical configuration can result in blocked sends from your account.

3.2 Requirements for recipients in the United States (CAN-SPAM)

If you send to recipients in the US, you must additionally:

  • Include a valid physical postal address for the sender.
  • Identify the message as an advertisement where applicable, and not use deceptive headers or subject lines.
  • Offer a clear unsubscribe option, at no cost and with no extra steps, honored within 10 business days.

3.3 Proof of consent and list management

  • You must be able to prove consent for each contact: source, date, IP or form, the text accepted, and the list's origin (double opt-in where it exists).
  • You must maintain suppression lists and not re-import contacts who unsubscribed, bounced, or complained.
  • arrobaMail may request proof of consent and audit your lists; refusal or inability to provide it may result in suspension.

4. Automatic detection

arrobaMail actively monitors:

  • Elevated hard bounce rates → an indicator of old or purchased lists
  • Abnormal complaint rates → recipients marking messages as spam
  • Suspicious sending patterns → irregular volumes, clickbait subject lines, prohibited content
  • Blacklisting reports on RBLs (Spamhaus, Barracuda, etc.)
  • Reports received through the Abuse Report Channel

5. Penalties

When we detect misuse, we may apply the following without prior notice:

Level 1 — Warning

  • Notification to the Client
  • Request for an explanation and immediate correction
  • List audit

Level 2 — Temporary suspension

  • Sending paused for 24-72 hours
  • Blocked creation of new campaigns
  • Mandatory Client review by support

Level 3 — Permanent suspension

  • Cancellation of the service
  • Deletion of the account and associated data
  • No refund of amounts paid (per the General Terms), without prejudice to the non-waivable rights the law grants a consumer Client
  • Blocking the Client and/or its domains from future contracts

Level 4 — Legal action

  • In serious cases (phishing, fraud, illegal content), reporting to competent authorities
  • Cooperation with law-enforcement/judicial investigations depending on jurisdiction

The level applied depends on severity, intent, and repeat offenses. Serious cases go straight to Level 3 or 4, skipping Levels 1-2.

6. Suspension and deletion: effects

  • Any partial or permanent suspension, or account deletion, does not entitle you to a refund or reimbursement — partial or total — of payments, fees, or services purchased, without prejudice to the non-waivable rights of a consumer Client (see Terms, section 5).
  • The Client's data may be deleted without prior notice once a violation is confirmed.
  • We keep security logs of the offending activity for the legally required period.
  • The Client remains additionally subject to any sanctions applicable under the courts with jurisdiction where the violation was committed.

7. Reseller and sub-accounts

If you resell the service or operate sub-accounts:

  • You are absolutely responsible for the actions of your sub-clients
  • arrobaMail does not intervene in your relationship with your clients and does not deal with your sub-clients directly: you are their sole point of contact and the party responsible for them
  • You must communicate and enforce this policy with each sub-user
  • A violation by a sub-client can result in the suspension of your entire primary account and all its sub-accounts
  • We recommend signing your own anti-spam (and data-protection) agreement with your end clients before granting them an account

8. How to report spam

If you received an unsolicited message sent from arrobaMail, or you know of any misuse of the platform, report it through any of these channels:

Include in your report:

  • The original email received (ideally with full headers)
  • Approximate date and time
  • URL or subject line of the message
  • Any additional information that helps identify the sender

We investigate every report within a reasonable period (generally 48-72 business hours). If the report is valid, we apply the sanctions in section 5.

9. How to avoid being flagged as spam by mistake

For legitimate Clients who want to avoid problems:

Basic best practices

  1. Only send to contacts who explicitly subscribed (ideally with double opt-in)
  2. Keep your list clean — remove hard bounces and unsubscribes immediately
  3. Authenticate your domain — set up SPF, DKIM, and DMARC from day one
  4. Warm up your domain — start with small volumes and grow gradually
  5. Honest subject lines — no clickbait, no deception, no excessive capitalization, no abusive "🔥💰🎉"
  6. Valuable content — balanced text + HTML, avoid image-only content
  7. Transparent links — show where each link goes
  8. Allow replies — use a real reply-to email, not noreply@
  9. Reasonable frequency — don't overload your contacts
  10. Segment — send the right message to the right person

We have detailed guides at /deliverability and tutorials at /tutorials to help you.

10. Legal framework

This policy draws on and respects:

  • Argentina: Law 25,326 on the Protection of Personal Data and its implementing Decree 1558/2001. In particular, art. 27 recognizes the data subject's right to request, at any time, the removal or blocking of their data from databases used for advertising; every communication must allow identifying the sender and offer a way to opt out.
  • United States: CAN-SPAM Act (15 U.S.C. § 7701)
  • European Union: GDPR (EU 2016/679) and the ePrivacy Directive (2002/58/EC)
  • Brazil: LGPD (Law 13,709/2018)
  • Mexico: Federal Law on Protection of Personal Data Held by Private Parties
  • Best practices: M3AAWG (Messaging, Malware and Mobile Anti-Abuse Working Group)

11. Amendments

This policy may be updated at any time. Changes apply as of their publication. Continued use of the Service constitutes acceptance of the changes.

12. Contact

Last updated: June 20, 2026 — Version 3.1.

If you find a wording error or have questions about any point, write to us through the contact channel.

This page is a courtesy translation. The original, legally binding document is in Spanish. View the original Spanish document

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