Amanda IA is arrobaMail's artificial intelligence agent. It analyzes your audience, structures the strategy, produces the campaign and shows you what's worth reviewing before you send. You're always in control.
Free Plan · AI generations included · no credit card
Amanda IA
AI agent · online
Proposed plan
Segment · Recent vs. inactive 60+ days
Angle
News for active contacts · a reactivation incentive for the cold ones.
Illustrative demo — the real Amanda replies right here
Amanda IA doesn't stop at writing an email. It evaluates the campaign before you send it, spots the weak points and gives you a prioritized improvement plan to make better decisions before scheduling.
Your campaign, evaluated
Good open rate and solid content. Engagement dips because of an inactive segment on your list: that's where the opportunity is.
Prioritized improvement plan
Segment the subscribers inactive for 60+ days: they drag down your response rate and hurt your reputation.
Strengthen the CTA with a clear button — the current version doesn't invite action.
Test a shorter subject line variant to improve mobile open rates.
Illustrative example · in your account, with your data
The analysis doesn't end with a static report. Ask Amanda IA what each finding means, what to fix first, and how to improve the campaign — in the same place, while it helps you decide the next step.
The analysis is what sets it apart. But Amanda IA also handles operational production: copywriting, subject lines, images, tone, learning from previous campaigns and integration with external agents. All without leaving arrobaMail.
Write what you want to communicate, who you want to reach and what your goal is. Amanda IA returns a complete first draft: subject line, preheader, body, CTA and a suggested image.
Amanda IA learns your brand's tone, style, colors, logo and common phrases so every campaign keeps a consistent, professional voice.
Amanda IA proposes variants designed to improve open rates, stay consistent with your brand, and avoid forced or generic copy.
Ask for an illustration or a specific visual and Amanda IA generates it right inside the editor, without you having to leave arrobaMail.
Ask Amanda IA to make the content more formal, friendly, concise, commercial or institutional, while keeping the original idea intact.
Before you send, Amanda IA reviews the campaign and spots opportunities to improve the subject line, content, clarity, tone and call to action.
Once a campaign wraps up, Amanda IA interprets the results in plain language and suggests next steps to improve your following communications.
Amanda IA and other agents can connect to arrobaMail to query data, prepare drafts and run permission-gated actions, without triggering sends without approval.
Amanda IA can use previous campaigns, historical results and styles you've used as a reference to propose communications increasingly aligned with your audience.
Tell Amanda IA what you want to communicate, who you want to reach and what goal you're after. She prepares a complete proposal with subject line, preheader, body, call to action, tone and a suggested image. Everything stays editable; nothing gets sent without your approval.
Goal
Re-engage subscribers who haven't opened in 60+ days
Audience
Customers of a clothing store
Tone
Warm but direct
Extra
Add a free shipping incentive
Subject
We miss you — and we have something for you
Preheader
Free shipping on your next purchase, valid through Sunday.
Body (excerpt)
It's been a while since we've seen you. We wanted to share what's new this season and give you free shipping so you can try something new without a second thought.
Call to action
See what's new with free shippingYou tell it your goal
Amanda IA builds the first draft
You tweak and approve it
All content is editable. You can ask for variants, adjust the tone and review before scheduling the send.
Same platform, same capabilities. The difference is in what each team needs to solve: producing better, deciding faster, integrating data or scaling operations.
SMBs and companies
Agencies
Ecommerce
Technical teams
The same agent, in two places: working with you inside the platform while you build campaigns, and available as an agent to consult whenever you need her.
Inside the platform
Amanda works with you right inside the editor: she writes the content, adjusts the tone, segments and analyzes how each send performs. She's part of arrobaMail, not a separate window.
Try it on the Free PlanAs an agent, whenever you want
Talk to Amanda without being a customer: she helps you choose a plan and answers questions before you get started. And if you're already a user, she also assists you with strategic and technical decisions about your campaigns.
The honest question about any AI is “is it just hype?”. Amanda IA's answer is control: it gives you analysis and a plan, but the decisions — and the send button — are yours.
Amanda IA plans and drafts. The campaign doesn't go out until you approve it. Always.
Every piece of copy, subject line and image it proposes is editable. Ask for variants, adjust the tone, change whatever you want.
The Brand Kit takes your real identity from your site or your previous campaigns. It doesn't improvise a style.
| What it does | Typical generative AI | Amanda IA · arrobaMail |
|---|---|---|
| Generates emails, subject lines and images | ||
| Analyzes the campaign and scores it | ||
| Prioritized improvement plan | ||
| Learns your brand identity | ||
| Built for Spanish and Portuguese, for LATAM | Partial | |
| You approve before sending | Varies | Always |
+20 years
in the industry · TECSID since 2004
+10 billion
emails sent
+2,000
companies using arrobaMail
Government
public agencies among our customers
Amanda IA runs on the arrobaMail platform: a team with over 20 years in the sector and its own deliverability engine.
It's applying artificial intelligence to email campaigns to work with more clarity: writing content, optimizing subject lines, segmenting better, analyzing results and deciding the next step. At arrobaMail that AI is Amanda IA, which besides generating, analyzes every campaign and proposes an improvement plan.
Amanda IA is arrobaMail's AI agent, the email marketing platform built for LATAM. She works as a strategist: analyzes your audience and campaigns, plans, generates the content and leaves you prioritized recommendations. You work with her by chat, both on the site and inside the platform.
Yes. She's available on the site (the Amanda chat button) and on WhatsApp, with no account required. She helps you understand the platform, compare plans and answer questions before you get started.
Besides the Amanda embedded in the editor, you can consult her as an agent for strategic and technical decisions: how to approach a campaign, improve deliverability, interpret a report or resolve a configuration question. The site's chat is always within reach.
Analyze a campaign by axis (deliverability, engagement, content and list quality) and give it a score from 0 to 100 with prioritized recommendations.
Generate complete campaigns from a single instruction: copy, HTML, subject line and preheader.
Learn your brand identity from your site or your previous campaigns (Brand Kit) and apply it to every generation.
Create images for your sends, suggest tone improvements and translate, all inside the editor.
No. Amanda IA plans and drafts, but no campaign gets sent until you review and approve it. Control is always yours.
No. Amanda IA brings analysis, planning and production so your team works faster and with better information, but strategic decisions and final judgment remain human. She's a strategist that assists, not a replacement.
There's no minimum volume needed to start generating content and planning campaigns. The strategic analysis gets more precise as Amanda IA has more data from your sends: the more campaigns, the sharper her recommendations.
Yes. Amanda IA understands and responds in Argentine Spanish, neutral Spanish, English and Portuguese. She adapts to your account's language and your configured brand tone.
Many tools use AI to generate content. Amanda IA does that too, but her real differentiator is strategic: she analyzes the campaign, scores it by axis and builds a prioritized improvement plan. She also works within a platform built for LATAM, with local support, local currency and professional sending, reporting and integration capabilities.
Amanda IA is included in every plan with a monthly generations quota, and the Free Plan also includes generations so you can try it. If you need a higher AI volume, reach out and we'll adjust your quota to your case.
It's Amanda IA's unit of use: every complete operation — creating a campaign, requesting a chat edit, generating a subject line and preheader, setting up the Brand Kit or analyzing a send — uses 1 generation from your monthly quota. The quota renews each cycle and unused generations don't roll over. Tip: the more complete your initial instruction, the fewer generations you'll spend on corrections.
Starting 7 days after the send: opens and clicks keep coming in during that period, and the analysis needs representative data to be useful. Running it uses 1 generation; questions you ask afterward in the analysis chat also do.
Everything on this page works together with the rest of arrobaMail. Keep exploring:
The platform
Visual editor, lists and segmentation, campaigns, reports, deliverability and API: the full catalog, explained.
See the platformAutomation
Visual welcome, cart-recovery and reactivation flows that keep working while you do something else.
See automationIntegration
Connect your system or your AI agent: 100+ endpoints, real-time events and transactional emails.
See integrationFree plan, AI generations included, no credit card required — and real support from a real team.
