Amanda IA is the artificial intelligence built into arrobaMail. It's not a button that "does everything on its own": it's an assistant that produces a quality first draft — copy, subject lines, images, analysis — and hands it to you ready for review. The rule never changes: Amanda proposes, you approve.
This guide sums up what it does inside the platform. If you want the practical walkthrough of a campaign generated with AI, it's in the use Amanda IA: from an idea to a campaign tutorial; and the full product vision, in Amanda IA.
What Amanda can do
Inside arrobaMail, Amanda IA helps you:
- Generate a complete campaign from an idea: subject line, preheader, body, and call to action, in your brand's voice.
- Propose alternative subject lines and preheaders so you can pick the one that opens best.
- Create custom images for your campaign, without stock photo sites or a designer.
- Analyze your campaigns before and after sending, and chat with you about the results to suggest the next step.
How to write a good request
The request is what you tell Amanda so it generates the campaign. It doesn't need to be long, it needs to be clear. Think of it as the brief you'd give a new copywriter: the better you explain what you want — and what you don't want — the fewer rounds of back and forth you'll need afterward.
The pieces that move the needle the most: goal, audience, offer, tone, context, expected action, and constraints. You don't need to use all of them in every campaign; use the ones your message needs. We have a dedicated guide with examples by industry in how to ask Amanda for campaigns that sell, and a free tool — the prompt builder — that builds the instruction for you.
Important: Amanda doesn't invent data about your business. If you didn't give it the exact offer or a figure, it won't guess. Give it anything specific in the request.
The Brand Kit: your identity, always consistent
The Brand Kit brings together your visual identity and your voice — logo, colors, typography, tone, preferred phrases. Once it's active, Amanda respects it in every generation, without you having to repeat your codes in every request. And the best part: you don't need to fill it in by hand, Amanda can build it for you from your site's URL or from a previous campaign.
Your Brand Kit, in every piece
One time onlyNo need to fill it in by hand — Amanda builds it for you
From your website
Give it your URL and Amanda reads the site: it infers your colors, typography, tone, and company info.
From a previous campaign
Pick a send you've already made and Amanda picks up your visual identity and style from there.
In seconds it proposes the complete kit. You review it, adjust whatever you want, and turn it on. Amanda proposes, you approve.
Your kit, ready to go
Palermo Café
Logo and name
Colors
Amanda applies it everywhere
The same identity in every campaign, subject line, and image. Set it up once and Amanda respects it without you repeating yourself: your brand looks just as professional everywhere, without you having to remember the color codes.
Custom-generated images
The image is often the bottleneck of a campaign. With Amanda you describe the photo you have in mind — a table with two cups and afternoon light, your product on a clean background — and it generates it for you. If it's not exactly what you wanted, you don't start over: you ask for the change ("warmer," "lighter background") and it redoes it. The images are free to use: you use them in your campaigns without buying stock or paying for licenses.
How generations work
Every AI operation counts as a generation: creating a campaign, generating or changing an image, requesting an adjustment via chat, proposing an alternative subject line, or setting up the Brand Kit. Generations are monthly and renew every cycle. The Free Plan includes 40 generations per month.
On the other hand, traditional platform tasks don't consume generations: building campaigns with the designer or with templates, importing and segmenting contacts, scheduling and sending, or viewing and exporting your statistics.
Three habits to make every generation count:
- Write a complete request from the start. What you don't include, Amanda won't guess — and adding it later is another generation.
- Group your changes. Ask for several adjustments in a single message instead of one at a time.
- Set up the Brand Kit once. That way you don't spend generations repeating your tone and colors in every request.
Amanda also analyzes
Beyond producing, Amanda reads your results. It can offer you an analysis before sending (clarity, potential deliverability issues) and an analysis after each campaign, with the option to chat to understand what happened and what's worth doing differently. That reading connects with your statistics and reports.
Want to see all this in action? Follow the from an idea to a campaign tutorial or create your free account — with generations included — and try Amanda today.