Using Amanda AI: from an idea to a campaign ready for review

Generating a campaign with AI isn't "press a button and hope for something usable." With Amanda AI it's a different experience: you tell it an idea and it hands back the complete campaign — subject, preheader, body, call to action, and even the image — all in your brand's voice and colors. And if something's off, you say so and it redoes it. What used to require a copywriter, a designer, a stock photo budget, and several days now happens right here, in minutes, with you deciding at every step. Because one thing never changes: Amanda proposes, you approve.

In this guide we walk through the whole journey, from the idea to a campaign ready for review.

1. Load your Brand Kit

Anyone in marketing will tell you: consistency is half the battle. Having your logo, colors, typography, and voice stay the same every time is what makes your brand feel professional and recognizable, campaign after campaign.

The Brand Kit is where that lives: a profile of your visual identity and voice that you set up once. From there, Amanda respects it in every generation — every email, every subject line, and every image comes out aligned with your identity — without you having to repeat your color codes or your tone in every brief.

And here's the most practical part: you don't have to fill it in by hand. Amanda can build it for you in two ways:

• From your website's URL (the fastest, and recommended). Give it your web address and Amanda analyzes it: it pulls your colors, your typographic style, your tone of voice, and your company details, and proposes a complete kit ready for your review.
• From a past campaign. If you've already sent campaigns with your identity, pick one and Amanda pulls your colors, style, and way of communicating from there.

Either way, the result is a proposal: you review it, adjust what you want — tone of voice, preferred phrases, and button style move the needle the most — and activate it. As always, Amanda proposes and you approve.

It's not a required step to generate your first campaign, but it is what separates a "correct" result from one that actually looks like you. And since Amanda does the heavy lifting, getting it ready takes minutes, not an afternoon.

Tip: the more complete your Brand Kit is, the less you have to spell out to Amanda in every brief — and the fewer generations you burn repeating the same instructions.

2. Choose «With AI» and write your brief

When you create a campaign, arrobaMail offers you four ways to build the message: the visual Designer (drag & drop), With AI (Amanda), the advanced HTML editor, and "From a URL." Choose With AI.

Now comes 80% of the result: the brief. It's what you tell Amanda so it can generate the campaign. It doesn't have to be long or technical — it has to be clear. Think of it as the assignment you'd hand a new copywriter: the better you explain what you want — and what you don't want — the fewer back-and-forths you'll need afterward.

The pieces that move the needle most: goal, audience, offer, tone, context, expected action, and constraints (what you don't want). You don't need to use all seven in every campaign — just whichever your message needs. See the difference a good brief makes, for the same business:

A vague brief gets you something polished but generic. A brief built from those pieces gets you something that already sounds like your brand and pushes toward a concrete action. If you want to go deeper, we have a dedicated guide with seven pieces and examples by industry and a free tool — the prompt builder — that builds the instruction for you.

3. Amanda generates the complete campaign

With your brief, Amanda puts together an entire campaign: subject, preheader, body with just the right tone, a call to action consistent with the goal, and, if you asked for one, an image. All within your Brand Kit and all editable.

Read it the way you'd read a good copywriter's first draft: is the subject line clear? Does the tone sound like you? Does the CTA ask for one clear thing? The first draft is almost never the final version — and that's fine, because tweaking it is the easy part.

Important: Amanda doesn't make up facts about your business. If you didn't give it the exact offer or a number, it won't guess. Give it anything specific to your campaign in the brief.

4. Ask for the image you have in mind (and change it)

This is, for us, the most impressive part. Images are usually the bottleneck of any campaign: hours spent digging through stock photo sites, paying for a license, or waiting on a designer. With Amanda, you describe the image you have in your head and it generates it for you.

A table with two cups of coffee and afternoon light. Your product on a clean background. A scene that captures your brand's feeling. Whatever you imagine. And if the first attempt isn't quite what you wanted, you don't start over — you ask for the change — "warmer," "add a croissant," "lighter background" — and it redoes it. Try it out:

Think about what this means for your work: a custom image for every campaign, ready to use, no stock purchases, no licenses, no waiting on anyone. What used to be the excuse for not sending the campaign ("I still need the image") isn't an excuse anymore.

Tip: describe the image with precision — subject, light, background, and style. "A latte on a wooden table, natural morning light, premium aesthetic" gets you far more than "a photo of coffee."

5. Refine by chat, without starting over

Text and image get adjusted the same way: by chat, in plain language, as if you were talking to the person who made it.

• "Make it shorter, so it fits on one mobile screen."
• "Add a sense of urgency, but without shouting."
• "Swap the image for a version with fewer elements."

Amanda rebuilds the piece incorporating your adjustment. One useful detail to understand: each change regenerates the entire campaign — that's what keeps the design solid, with no broken pieces — and because of that, each adjustment counts as a generation. More on getting the most out of those below.

And if you want to test subject line and preheader variants to see which opens better, just ask: "give me three alternative subject lines, one more direct and two more curiosity-driven." Pick the winner and save the rest for next time.

6. Review, approve, and send

Once the draft feels right, give it a final manual pass: tweak a word, add a link, double-check the offer is exact. Everything is editable.

And it's worth repeating the most important part: nothing goes out without your approval. Amanda gets you to a draft that's ready for review; the send button is yours to press. Once you're happy with it, follow the usual flow — a test send to your own inbox, pre-send analysis, and delivery — just like with any other campaign. That full flow is covered in creating your first campaign.

Making the most of your generations

In arrobaMail, every AI action counts as a generation: creating the campaign, generating or changing an image, requesting a chat adjustment, generating an alternate subject line, or setting up the Brand Kit. Generations reset monthly (the Free Plan includes 40 a month). Three habits to make each one count:

1. Write a complete brief from the start. Anything you leave out, Amanda won't guess — and adding it later costs another generation. A good brief gets you a better draft on the first try.
2. Batch your changes. If you want to adjust the subject line, shorten the body, and change the button, ask for all three in one message instead of one at a time.
3. Set up your Brand Kit once. That way you're not burning generations repeating your tone and colors in every brief.

Common mistakes to avoid

• Briefing in six words. "Make me a Black Friday campaign" forces Amanda to guess your offer and your tone. Add the pieces and the result changes completely.
• Describing the image from memory. "A photo of coffee" gets you something generic; "a cup on wood, morning light, premium aesthetic" gets you what you actually wanted.
• Regenerating everything from scratch. If you only want one tweak, ask for it specifically by chat instead of rebuilding the whole brief.
• Sending without reading. Amanda speeds up the process, but the final call is yours: always review before approving.

Next steps

You now know how to generate a complete campaign — text and image — from a single idea with Amanda. To get even more out of it:

1. Learn to write briefs that sell with the seven pieces and examples by industry.
2. Save time building your brief with the prompt builder.
3. See everything Amanda does beyond generating campaigns in Amanda AI.

Don't have an account yet? Create one for free — AI generations included — and generate your first campaign with Amanda today.