Email Marketing Calculators
Enter your campaign numbers and get the key metrics with a benchmark range. All in your browser, no signup.
Delivery rate
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Ideal: > 95%
Open rate
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LATAM average: 20-25%
CTR (clicks over delivered)
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Average: 2-5%
CTOR (clicks over opens)
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Good: > 10%
Bounce rate
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Keep below 2%
Unsubscribe rate
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Keep below 0.5%
Calculations run 100% in your browser. Benchmarks are indicative: your list, industry and country affect them. On arrobaMail you already get these metrics calculated, plus AI analysis that interprets them for you.
What it calculates
From sends, deliveries, opens, clicks, bounces and unsubscribes, we calculate delivery rate, open rate, CTR (clicks over delivered), CTOR (clicks over opens), bounce rate and unsubscribe rate. Each metric comes with a benchmark range: keep in mind that your industry, country and list quality make averages vary.
From numbers to decisions
Calculating is the first step; the hard part is knowing what to do with the result. On arrobaMail, the AI analysis from Amanda IA interprets these metrics for you and leaves you prioritized recommendations after every send.
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