eMail Marketing statistics
you actually understand.
arrobaMail is an eMail Marketing platform that combines rich reporting with a clear presentation: funnel, opens, clicks, conversions, recipient behavior, and technical health, all in a panel that's simple to read. Data to decide, not to overwhelm.
Funnel · open rate · CTR · behavior · technical health · AI reading
Every metric, with its own read.
Showing numbers isn't enough: arrobaMail organizes them so you know what decision to make with each one.
| Metric | What it tells you | Why it matters |
|---|---|---|
| Open rate | What percentage of recipients opened the email.Measures the strength of the subject line, the sender, and the send time. | Measures the strength of the subject line, the sender, and the send time. |
| CTR (clicks over sends) | What percentage of the total clicked on a link.Measures interest in the content and the offer. | Measures interest in the content and the offer. |
| CTOR (clicks over opens) | Of those who opened, how many clicked.Isolates how well the content converts whoever already opened it. | Isolates how well the content converts whoever already opened it. |
| Bounce rate | Hard and soft bounces over total sent.Reflects list hygiene and protects your sending reputation. | Reflects list hygiene and protects your sending reputation. |
| Unsubscribe rate | How many unsubscribed after the campaign.Signals relevance or frequency problems. | Signals relevance or frequency problems. |
| Complaints / spam rate | How many marked the email as spam.The metric with the biggest impact on your reputation with providers. | The metric with the biggest impact on your reputation with providers. |
| Conversions | Concrete actions on your site attributed to the campaign.Connects the send to the actual business outcome (via the tracking pixel). | Connects the send to the actual business outcome (via the tracking pixel). |
See where each campaign drops off.
The funnel shows how many contacts advance through each stage and where the biggest loss is. Knowing where the drop-off happens tells you exactly what to optimize.
- 1
Subscribers. Your target audience: how many contacts the campaign reached.
- 2
Delivered. Reached the inbox, already excluding bounces.
- 3
Opens. Opened the email. The subject line and sender carry weight here.
- 4
Clicks. Clicked on a link in the content.
- 5
Conversions. Completed the action on your site, measured with the pixel.
Conversion funnel
- Suscriptores100%14.265
- Entregados94,5%13.487
- Aperturas32,5%4.382
- Clicks20,3%892
- Conversiones14,3%128
Understand your audience and protect your reputation.
The reports don't stop at the open rate: you go into behavior detail, the technical status of the send, and an AI read that tells you what to do in the next campaign.
Behavior
When, where, and with what they interact.
Beyond the totals, you see how each audience behaves so you can pick the best timing, content, and links.
- Opens by hour of day and day of week
- Devices and email clients
- Campaign's top clicked links
- Geolocation of opens and clicks
- Per-subscriber action log
Intelligence on your data
Amanda IA reads it all and proposes the next step.
Amanda IA cross-references your metrics, the send's technical health, history, and comparisons against the benchmark, and applies her strategic eMail Marketing expertise to hand you concrete actions: how to manage your subscribers and which segmentations to use. You always stay in control.
- Compares each campaign against your history and the reference average
- Proposes segmentations based on your audience's behavior
- Recommends actions to manage and recover subscribers
- Watches technical health and sending reputation
- Summarizes everything in clear, actionable language — the data stays yours
Export and act
The report isn't the end: you export it and trigger the next action from the same place.
About statistics and reports
arrobaMail delivers complete per-campaign reports: subscribers, delivered, opens, clicks, and conversions, with open rate, CTR, CTOR, bounce, unsubscribe, and spam rates. It adds the conversion funnel, recipient behavior (opens by hour and day, devices, top links, geolocation), the technical health of each send, and reputation history. All in a panel built to be read quickly.
Yes. Every campaign can be exported as a PDF report, and the full action log (opens, clicks, bounces, unsubscribes) downloads to Excel so you can analyze it externally or share it with your team or client.
Yes, with the tracking pixel. It's a JavaScript snippet you install on your site or store to log visits and conversions and attribute them to your campaigns. That way the report doesn't stop at the click: it shows the real outcome for your business and feeds segmentation and automations.
The funnel shows how many contacts advance through each stage —subscribers, delivered, opens, clicks, and conversions— and where the biggest drop-off is. Knowing at which step the audience is lost tells you exactly what to optimize: the subject line, the content, the call to action, or the list.
Yes. Campaign metrics update as opens, clicks, and bounces happen, so you follow performance from the very first send without waiting for the campaign to finish.
Yes. Amanda IA, arrobaMail's AI agent, reads the report and summarizes in natural language where the biggest drop-off is and what to try to improve. You keep control of the decisions; she saves you the work of interpreting the numbers.
Yes. Besides the aggregate metrics, you access the per-subscriber action log (what they opened, what they clicked, whether they bounced or unsubscribed) and can segment by that behavior for your next campaigns and automations.
Part of the same platform
Everything on this page works together with the rest of arrobaMail. Keep exploring:
The platform
Every email marketing feature
Visual editor, lists and segmentation, campaigns, reports, deliverability and API: the full catalog, explained.
See the platformDeliverability
Reach the inbox, not spam
SPF, DKIM, DMARC, domain warmup and reputation, with clear guides and our own servers.
See deliverabilitySolutions
Solutions by industry
How SMBs, agencies and ecommerce get the most out of the platform, with a specific focus and a recommended plan.
See solutionsGet started with arrobaMail
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