https://arrobamail.com/en/blog Strategy, deliverability and applied AI for email marketing, from LATAM. Articles by the arrobaMail editorial team. en Fri, 26 Jun 2026 12:00:00 GMT 1440 https://arrobamail.com/en/blog/que-es-el-email-marketing https://arrobamail.com/en/blog/que-es-el-email-marketing Fri, 26 Jun 2026 12:00:00 GMT Strategy What email marketing really is, why it matters more than ever in 2026, and how to take your first steps right: essential vocabulary, an example, and mistakes to skip. https://arrobamail.com/en/blog/asuntos-de-email-que-se-abren https://arrobamail.com/en/blog/asuntos-de-email-que-se-abren Tue, 16 Jun 2026 12:00:00 GMT Amanda IA Subject lines that get opened: six principles with before-and-after examples, what changed with AI in the inbox, and how to use Amanda without losing your voice. https://arrobamail.com/en/blog/emails-que-la-ia-del-inbox-entienda https://arrobamail.com/en/blog/emails-que-la-ia-del-inbox-entienda Tue, 16 Jun 2026 12:00:00 GMT Amanda IA Gmail and other inboxes summarize and prioritize with AI before a person opens the email. What that AI looks at, a checklist to get summarized well, and the mistakes that bury you. https://arrobamail.com/en/blog/leer-un-reporte-y-decidir https://arrobamail.com/en/blog/leer-un-reporte-y-decidir Tue, 16 Jun 2026 12:00:00 GMT Amanda IA A report isn't for looking at, it's for deciding. What each metric tells you, what action it triggers, and how to move to a concrete next step, with or without Amanda's help. https://arrobamail.com/en/blog/personalizacion-mas-alla-del-nombre https://arrobamail.com/en/blog/personalizacion-mas-alla-del-nombre Tue, 16 Jun 2026 12:00:00 GMT Amanda IA Dropping in a first name doesn't impress anyone anymore. Personalization that actually moves the needle uses behavior, history, and context to make the content relevant. https://arrobamail.com/en/blog/el-preheader-texto-invisible https://arrobamail.com/en/blog/el-preheader-texto-invisible Tue, 16 Jun 2026 12:00:00 GMT Strategy The preheader is the preview line that rides along with the subject line, and almost nobody makes the most of it. Why it matters more with AI in the inbox and how to write it well. https://arrobamail.com/en/blog/segmentacion-que-convierte https://arrobamail.com/en/blog/segmentacion-que-convierte Tue, 16 Jun 2026 12:00:00 GMT Strategy Segmenting isn't about having more lists: it's about sending each group the message that fits them. The three axes that matter and why relevance protects your deliverability. https://arrobamail.com/en/blog/tu-voz-humana-es-la-ventaja https://arrobamail.com/en/blog/tu-voz-humana-es-la-ventaja Tue, 16 Jun 2026 12:00:00 GMT Strategy When anyone can generate correct content with one click, correct stops being a differentiator. What stands out is what someone else's AI doesn't have: your voice, your judgment, and your real relationship. https://arrobamail.com/en/blog/10-errores-comunes-email-marketing https://arrobamail.com/en/blog/10-errores-comunes-email-marketing Tue, 16 Jun 2026 12:00:00 GMT Strategy The ten mistakes that sabotage email marketing campaigns most often: from buying lists to forgetting mobile — why they hurt and the concrete fix for each one. https://arrobamail.com/en/blog/limpieza-de-listas-menos-es-mas https://arrobamail.com/en/blog/limpieza-de-listas-menos-es-mas Tue, 16 Jun 2026 12:00:00 GMT Deliverability A small, healthy list outperforms a big, dirty one. Why dead contacts cost you reputation and money, and how to clean up without fear of losing subscribers. https://arrobamail.com/en/blog/agencias-crecen-con-email-recurrente https://arrobamail.com/en/blog/agencias-crecen-con-email-recurrente Tue, 16 Jun 2026 12:00:00 GMT Real cases White-label recurring email marketing: the predictable monthly revenue almost no agency taps into, where the margin lives, and how to build the service. https://arrobamail.com/en/blog/pedirle-a-amanda-campanas-que-venden https://arrobamail.com/en/blog/pedirle-a-amanda-campanas-que-venden Sun, 14 Jun 2026 12:00:00 GMT Amanda IA The 7 pieces of a good prompt for Amanda IA — including constraints — and 5 examples by industry, ready to copy, adapt, and test in your business. https://arrobamail.com/en/blog/mensual-prepago-ilimitado-como-elegir https://arrobamail.com/en/blog/mensual-prepago-ilimitado-como-elegir Sun, 14 Jun 2026 12:00:00 GMT Product Three questions — frequency, volume, and the size of your base — to figure out which of arrobaMail's three plan types fits you, without overpaying. https://arrobamail.com/en/blog/email-marketing-2026-estado-canal https://arrobamail.com/en/blog/email-marketing-2026-estado-canal Wed, 10 Jun 2026 12:00:00 GMT Strategy Email marketing keeps gaining ground while organic reach collapses and ad prices climb. What the numbers show and how to make the most of it in LATAM. https://arrobamail.com/en/blog/metodo-30-dias-calentar-dominio https://arrobamail.com/en/blog/metodo-30-dias-calentar-dominio Thu, 28 May 2026 12:00:00 GMT Deliverability Warming up a new domain, week by week: gradual volumes, who to email first, what to measure at each phase, and the mistakes that ruin your reputation. https://arrobamail.com/en/blog/por-que-emails-llegan-spam-12-razones https://arrobamail.com/en/blog/por-que-emails-llegan-spam-12-razones Fri, 15 May 2026 12:00:00 GMT Deliverability The 12 reasons your emails fall into spam — or get sidelined inside the inbox by AI filters — ranked by impact, with what to fix right now. https://arrobamail.com/en/blog/automatizacion-v2-6-flujos-que-pagan-solos https://arrobamail.com/en/blog/automatizacion-v2-6-flujos-que-pagan-solos Fri, 08 May 2026 12:00:00 GMT Automation Welcome, cart abandonment, win-back and more: what triggers each automation flow, when it makes sense, and a numeric example to measure the return.